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Critically analyse AGL’s business model and the alternate models emerging in the market. What according to you is AGL’s greatest challenge? Why? What options are open to AGL in the face of the challenges described in AGL’s business environment? Will a switch to a value mind-set change AGL’s business possibilities for the future? If you are a competitor offering renewable energy solutions in competition with AGL, what sources of value would you explore in creating new value for customers, employees, partners, and society at large?
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