Topic :Media convergence and the transformed media environment in MENA region. A case study of UAE.
Literature Search and Review
The assignment for this module is the completion of a literature survey and review on a relevant topic within the subject of media
management. It is aimed at assessing and must therefore demonstrate your skills of literature search and review, and an ability to
synthesize your findings into a coherent, scholarly discussion.
Your review paper should include the following:
Definition of the research topic.
A brief discussion of the scope and focus of your research project, indicating the areas of relevant literature. (You must confirm a
chosen topic with the instructor before commencing this assignment to be sure that you have a viable subject of enquiry to work with)
Literature search strategy and aims
You should offer a brief description of your aims and approach to the literature survey, and the sources (e.g. databases) you consulted.
You might also discuss any problems or difficulties in locating relevant research literature that you encountered
Critical review and evaluation pf the relevant literature
This should constitute the largest element of the assignment and should include a review and summary of the material you have explored. It
is important that you take a critical and evaluative approach, summarizing where possible the strengths/weaknesses and significant points
in previous research, rather than just listing and describing.
Reflections and discussion on the key findings from your review exercise
You should reflect on the knowledge that you have gained from this task and how these might enhance your study. Explain what you have
learned about the topic under exploration with regards to the media industry; describe any new knowledge or ideas you have acquired from
this task as a researcher.
List of references
Complete and accurate references should be cited in the text, and listed at the end of the document in a standard academic format (both
the Harvard or Vancouver systems are acceptable but you must be consistent and not mix formats).
you need to:
1- Identify and make effective use of a range of appropriate sources of secondary literature,
2- Including a discussion on literature search strategy.
3- Critically review of research literature and explication of key concepts.
4- Synthesis the material in support of an argument about the state of research in communication and social change.
5- Demonstrate effective academic communication in the form of a focused and coherent discussion that offers clarity and intellectual
6- The paper must be presented following standard academic formatting to include citations as appropriate, and a full list of bibliography
at the end.
Length of work should be between 3000 and 3500 words. Submitted work must be word processed in double-line spacing; it should be edited
for spelling, typographical and grammatical errors. Any evidence of plagiarism will result in a score of zero, and possible disciplinary
Doyle, Gillian (2013) Understanding Media Economics, 2nd edition, ch. 1. London: Sage Publications
| Topic: Drivers of the Global Media and Creative Industries 1: Social Media & Participatory Culture
Fuch, Christian (2014) Social Media. A Critical Introduction, chapter 3. London: Sage Publications
| Topic: Drivers of the Global Media and Creative Industries 2: Web 2.0 and the New Media Ecology
Dwyer, Tim (2010) Berkshire: Media Convergence, chapter 1. Open University Press
| Topic: Media policy and regulation in global context
Iosifidis, Petros (2013) Global Media and Communication Policy, chapter 2. Basingstoke: Palgrave Macmillan
Part II ( This section of the course will be based largely on a set course book detailed below)
Hollifield, Wicks, Sylvie & Lowrey (2016) 5th edition. Media Management. A Casebook Approach. New York: Routledge
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