Original essay on: When dealing with advertising rates and effectiveness

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CPM & CPPWhen dealing with advertising rates and effectiveness, a comparative measure that is relied
on is the method known as cost-per-thousand (CPM) impressions or eye-balls that see the
advertisement. Television also uses cost-per-point (CPP) where point refers to the percentage
of the population in the target area reached.
For more info, examples and calculators etc take at look at the following links:http://mjroseblog.typepad.com/buzz_balls_hype/2007/03/the_ad_man_answ_1.html
http://www.srds.com/frontMatter/sup_serv/calculator/cpm/index.html
http://www.museum.tv/archives/etv/C/htmlC/cost-per-thou/cost-per-thou.htmPricing & valuing assets & media in your assignment.You are to use CPM when actual costs are not available.
Print MediaYou should be able to access actual costs for most print media which are often priced in
terms of column centimeters or modules.Broadcast MediaFor radio and television advertising use the following cpm rates.
Radio
Television (free to air)
Television (pay tv)
$8 CPM
$15 CPM
$8 CPM
Use the following links to work out the reach or audience for metropolitan and some regional
networks:http://www.oztam.com.au/Default.aspx
http://www.thinktv.com.au/Content_Common/pg-2009-Releases.seo
http://www.blackman.com.au/RADIO%20RATINGS.HTMIf your region and or network is not represented in the above links you should use the
following rating points and population figures to calculate relevant impressions.
For both Radio and TV use an 11 point rating.Digital MediaUse the following guidelines to price your digital advertising if actual figures are not
available:
See Digital Rate CardSocial Media
Facebook:
Twitter:
$15 CPM
$10 CPM
http://www.chompon.com/chompon_social_action_value.pdfOutdoor MediaBillboards and bus shelters etc.
Use a $1-5 CPM depending on size ($1 for bus shelter, $5 for freeway billboard). The
impressions are how many people go past the signage.Database and Direct MailDepending on the precision of targeting (defined markets etc) use a $250-400 CPM.Production CostsSignageUse the following calculator:http://www.australiasigns.com.au/onlinepricing/signs-calc.htmEquipment Hirehttp://www.eventessentials.com.au/images/uploads/catalogue/event-essentials-catalogue.pdf
http://www.eventequipment.com.au/CateringUse the following prices as a guide:http://www.eweb.com.au/events_catering/australia_events_catering.htmPrintingUse the following site and calculators to guide your pricing:http://www.kainosprint.com.au/Labour and other production costs:Either be guided by actual costs you can find or use realistic estimates. Note that labour
should be priced including on-costs (see your text).All items produced by the sponsee should be valued at cost plus. For hard items (signs
etc) use 10-20% for soft items such as hospitality use 50-70%.Advertising your sponsors within your eventSignage
Prime position signage
$25 CPM
Secondary position signage $15 CPM
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#065

Write My Easy-Exchange Rates

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Write My Easy-Exchange Rates
One of the more important measures in regard to international economics is the balance of payments. Think of it as a national accounting measure that looks at the flow of goods and services into and out of an economy in a given period of time. It also shows capital flows into and out of a country.
Until 1980, the United States tended to run a positive-to-neutral balance of payments position and was a creditor nation. In the course of the past 30 years, the United States has moved to a negative balance of payments and to being a debtor nation.
Review and discuss the following:
Discuss the importance of the balance of payments as an accounting measure.
Discuss the current account and its components and the capital and financial accounts and their components.
How important is the U.S. deficit in traded goods in regard to the balance of payments?
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#075

Program On Crime Rates

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College essay writing serviceQuestion descriptionSelected two cities any two cities and compare the crime rates in a bar graph similar in crime rate as homicide , burglary , rape, etcShow crime statistics and how it decreased from the idea you put in placeThen come up with an idea on what you can do to empower the community to decrease crimeOnce you prove that you can decrease crime that will prove your theory for the other city and how it will reduce crime thereCity population must be close numbersSearch for each crime and try to find the cause of the for example to many hands etc etcAt AdvancedUSWriters.com, we make your academic life easier. Don’t worry about poring through tones of academic materials in search of ideas for your paper. Assign your homework to one of our writers. We’ll write and deliver your assignment on time!

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#075

Finances: theories of the term structure of interest rates

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Paper , Order, or Assignment Requirements
Briefly describe one of the below three theories of the term structure of interest rates.1. Expectations hypothesis2. Liquidity preference theory3. Market segmentation theoryAccording to these theories, what conditions would result in a downward-sloping yield curve?What conditions would result in an upward-sloping yield curve?Which theory do you think is most valid, and why?
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#075

Custom Writing Service: Demonstrate how exchange rates are determined by the supply and demand for currency arising from international trade.

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Custom Writing Service: Demonstrate how exchange rates are determined by the supply and demand for currency arising from international trade.
Explain the concept of balance of payments, and evaluate the implications of balance of payments surpluses and deficits for national economies.
Explain and evaluate the implications of surplus, balance, and deficit in a current account and capital and financial account.
Describe the structure and workings of the global foreign exchange market.
Demonstrate how exchange rates are determined by the supply and demand for currency arising from international trade.
Explain the determinants of exchange rates in the short, medium, and long term.
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#075

SPOT EXCHANGE RATES                               SAR 1 Quotes for Foreign Curr

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SPOT EXCHANGE RATES                               SAR 1 Quotes for Foreign Currencies                                       Country                               Contract per day                      SAR per Currency    Canada – dollar                   Spot                                                2.7215                                                30                                                     2.8514                                                  90                                                     2.6543Japan – yen                           Spot                                                       0.0289                                                                                                              30                                                         0.0290                                                90                                                           0.0295Switzerland – franc               Spot                                                         3.6572                                                 30                                                             3.7942                                                 90                                                             3.7815A Saudi business needs to pay (a) 20,000 Canadian dollars, (b) 2.5 million Japanese yen, and (c) 30,000 Swiss francs to buinesses abroad. What are the SAR payments to the respective countries?                                                         DATASaudi business pays in local currency:Canadian dollars    20,000Japanese yen    2,500,000Swiss francs       30,000In SAR:a) Canadian paymentb) Japanese paymentc) Swiss paymentUAE business pays SAR 49,500, SAR 57,100, and SAR 62,700 to suppliers in, respectively, Japan, Switzerland, and Canada. The Japanese supplier payment is due in 30 days, as is the Canadian supplier. The Swiss supplier is due in 90 days. How much, in local currencies, would the suppliers receive?                                                            DATA                                                    Saudi business pays in SAR:                                                         Japanese payment                         49,500                 Swiss payment 57,100                 Canadian payment                         62,700                 In local currency:                                                             a) Japanese yen                                               b) Swiss francs                                  c) Canadian dollars                                                          Make it as excel financial calculations
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#065

                       Practicum Journal: Reimbursement Rates Reimbursement rat

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                       Practicum Journal: Reimbursement RatesReimbursement rates and medical coding can be almost as complicated as treating some mental illnesses. As a Psychiatric-mental health nurse practitioner (PMHNP), you will be faced with varying rates that may be different than other health care providers you may work with.In this Practicum Journal Assignment, you will analyze reimbursement rates for mental health treatments you will likely use in your practice and compare those rates to other provider rates.                                                        Learning ObjectivesStudents will:· Analyze reimbursement rates for mental health treatments                                               Assignment· Research reimbursement rates for various treatment modalities.· Compare PMHNP rates to other medical provider rates.· For this Practicum Journal:  Complete the Reimbursement Rate Template in your Learning Resources using       the five types of services you are likely to use in your practice. (PLEASE USE THE    Attached Reimbursement Rate Template)N.B: (1) REMEMBER TO INCLUDE INTRODUCTION, CONCLUSION AND                    REFERENCES LESS THAN 5 YEARS OLD            (2) PLEASE USE THE Attached Reimbursement Rate Template
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#065

  Determination of Interest Rates   Prior to beginning work on this assignment,

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 Determination of Interest Rates  Prior to beginning work on this assignment, read Hubbard and O’Brien’s (2017) Chapters 3 and 4. Choice Financial is a financial services firm based in San Diego, California. In early 2018, Tom Jones, a financial analyst for the firm, predicted that the inflation rate would go up from 1.5% in 2018 to 6% in 2020. He advised investors not to buy bonds because their prices would fall as inflation increased.Explain why bond prices fall when inflation increases.Analyze the relationship between the price of bonds and interest rates.Appraise how interest rates are determined using the following models and whether the different models produce different results in determination of interest rates:Demand and SupplyBond MarketMoney MarketEvaluate how each of the following affects interest rates and the price of bonds:Yield to MaturityBond YieldsRiskThe Determination of Interest Rates paperMust be three to four double-spaced pages in length (not including title and references pages) and formatted according to APA style as outlined in the Ashford Writing Center (Links to an external site.)Links to an external site..Must include a separate title page with the following:Title of paperStudent’s nameCourse name and numberInstructor’s nameDate submittedMust use at least three scholarly, peer-reviewed, and/or other credible sources in addition to the course text.The Scholarly, Peer Reviewed, and Other Credible Sources (Links to an external site.)Links to an external site. table offers additional guidance on appropriate source types. If you have questions about whether a specific source is appropriate for this assignment, please contact your instructor. Your instructor has the final say about the appropriateness of a specific source for a particular assignment.Must document all sources in APA style as outlined in the Ashford Writing Center.Must include a separate references page that is formatted according to APA style as outlined in the Ashford Writing Center.
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#065

Reduction Of Poverty Rates

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Order Description
In the United States, rates of poverty have varied over time and are higher for some groups of people than others. Imagine that you are in charge of reducing rates of poverty. You must first provide an evidence-based argument of the key sociological explanations for differences in poverty rates. Because you have limited resources,you must then pick one key sociological explanation to justify an intervention to reduce poverty rates. Provide an evidence-based argument for why your intervention focus will have the greatest impact on lowering poverty

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#065

How is this reflected in interest rates quoted, particularly with fixed rates

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How is this reflected in interest rates quoted, particularly with fixed rates

Discuss competition in the New Zealand residential mortgage loan market. How is this reflected in interest rates quoted, particularly with fixed rates? What does this tell us about competition in the New Zealand banking market more generally? How does it relate to the potential politicisation of banks’ interest rates?
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#065