Develop a comprehensive strategic marketing plan for a new product or service that is ready to “go…

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Develop a comprehensive strategic marketing plan for a new product or service that is ready to “go to market”.
INTRODUCTION
This assignment entails development of a comprehensive strategic marketing plan for a new product or service that is ready to “go to market”. A Project Template is provided that allows you to organize your work in increments and see how the sections come together to produce a comprehensive plan.
PRODUCT/SERVICE
This assignment requires application of concepts learned to build a strategic marketing plan for a new product or service that is ready to “go to market”. You will not be allowed to mimic plans or ideas from larger or already “in-place” campaigns. You must develop the business concept in its entirety.
Describe the new product or service.
Discuss the qualities that make this product/service new to the marketplace and the rationale for your decision to pursue the concept. Be sure to pick a product or service that is ready to market. If you are developing a new product, assume that the development phase is over and you are ready to launch the product into the marketplace.
OBJECTIVES/MISSION STATEMENT
Create a Mission Statement. State your short-term MARKETING objectives (one year). Assume that the product/service is ready to launch at the beginning of the year (planning and testing have been completed).
Marketing objectives include goals for sales, profits, market share (as examples)
Objectives need to be quantifiable. Use the SMART acronym—simple, measurable, achievable, relevant, and time-specific—in formulating your objectives. An objective with a 100% goal is not acceptable
TARGET MARKET
Identify your target market. Provide a specific demographic profile and rationale for this decision. Another source that may help you: The US Census Bureau’s American Fact Finder. Consider the size of the market and its purchasing power. Research is required to back-up your selection and to provide statistics to show that it is a viable market.
COMPETITION
Analyze your competition. Who are they? Who are the biggest players? How large is the market? What are the trends/forecasts in the industry? How does your product/service fit in? Hoover’s Pro in the Library is a good tool for this section; it may be accessed under Find Web Resources.
PRODUCT/SERVICE FEATURES
Provide a brief overview of the product or service.
State the features of your product/service. Show how it’s innovative and different. It may be unique because of the area in which you plan to market it.
Discuss legal and ethical implications that could affect the marketing process. This will require research.
CORE STRATEGY
Discuss your Core Strategy and make sure to connect it to your Mission & Objectives. Include a discussion on Product/Service Positioning.
MARKETING MIX: COMMUNICATIONS & PROMOTION
The Marketing Mix is the set of decisions about communications and promotion, price, channels of distribution, and customer relationship management. An integrated marketing communications (IMC) approach delivers a clear and consistent message to your consumers and is connected to your Core Strategy.
Discuss the aspects of the IMC. (The elements of the communication mix include: advertising, direct marketing, sales promotion, publicity/public relations and personal selling.) Define each and discuss the pros and cons of the individual elements.
Provide a detailed description of your IMC approach. Explain your rationale for choosing or rejecting the specific elements (include applications to the earlier research section). What changes do you expect to make as the product/service matures?
Describe the message you wish to communicate based on your core strategy. Explain your rationale for the message. Formulate how you will communicate with your target market? Be specific. How will the internet be used in your IMC approach?
Select and explain the most suitable method for measuring advertising effectiveness. Your decision must include research to back up the selected method. Be sure to explain why this is the most effective method to measure the effectiveness of your marketing campaign.
MARKETING MIX: PRICE
Discuss what pricing objectives you would consider for your product/service. The Objectives should be based on the various theories presented in marketing literature and take in to account competitor pricing. Including background on value proposition, positioning, and target market is necessary. All of these components provide rationale for the chosen pricing scheme.
MARKETING MIX: CHANNELS OF DISTRIBUTION
Channels of Distribution: Specify the type of distribution channel you will use and in…

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#075

Choose New product or service that is ready to “go to market. Do not choose product that is in the Market.

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College essay writing serviceQuestion descriptionSTRATEGIC MARKETING PLANINTRODUCTIONThis assignment entails development of a comprehensive strategic marketing plan for a new product or service that is ready to “go to market”. A Project Template is provided that allows you to organize your work in increments and see how the sections come together to produce a comprehensive plan.PRODUCT/SERVICEThis assignment requires application of concepts learned to build a strategic marketing plan for a new product or service that is ready to “go to market”. You will not be allowed to mimic plans or ideas from larger or already “in-place” campaigns. You must develop the business concept in its entirety.Describe the new product or service.Discuss the qualities that make this product/service new to the marketplace and the rationale for your decision to pursue the concept. Be sure to pick a product or service that is ready to market. If you are developing a new product, assume that the development phase is over and you are ready to launch the product into the marketplace.OBJECTIVES/MISSION STATEMENTCreate a Mission Statement. State your short-term MARKETING objectives (one year). Assume that the product/service is ready to launch at the beginning of the year (planning and testing have been completed).Marketing objectives include goals for sales, profits, market share (as examples)Objectives need to be quantifiable. Use the SMART acronym—simple, measurable, achievable, relevant, and time-specific—in formulating your objectives. An objective with a 100% goal is not acceptableTARGET MARKETIdentify your target market. Provide a specific demographic profile and rationale for this decision. Another source that may help you: The US Census Bureau’s American Fact Finder. Consider the size of the market and its purchasing power. Research is required to back-up your selection and to provide statistics to show that it is a viable market.COMPETITIONAnalyze your competition. Who are they? Who are the biggest players? How large is the market? What are the trends/forecasts in the industry? How does your product/service fit in? Hoover’s Pro in the Library is a good tool for this section; it may be accessed under Find Web Resources.PRODUCT/SERVICE FEATURESProvide a brief overview of the product or service.State the features of your product/service. Show how it’s innovative and different. It may be unique because of the area in which you plan to market it.Discuss legal and ethical implications that could affect the marketing process. This will require research.CORE STRATEGYDiscuss your Core Strategy and make sure to connect it to your Mission & Objectives. Include a discussion on Product/Service Positioning.MARKETING MIX: COMMUNICATIONS & PROMOTIONThe Marketing Mix is the set of decisions about communications and promotion, price, channels of distribution, and customer relationship management. An integrated marketing communications (IMC) approach delivers a clear and consistent message to your consumers and is connected to your Core Strategy.Discuss the aspects of the IMC. (The elements of the communication mix include: advertising, direct marketing, sales promotion, publicity/public relations and personal selling.) Define each and discuss the pros and cons of the individual elements.Provide a detailed description of your IMC approach. Explain your rationale for choosing or rejecting the specific elements (include applications to the earlier research section). What changes do you expect to make as the product/service matures?Describe the message you wish to communicate based on your core strategy. Explain your rationale for the message. Formulate how you will communicate with your target market? Be specific. How will the internet be used in your IMC approach?Select and explain the most suitable method for measuring advertising effectiveness. Your decision must include research to back up the selected method. Be sure to explain why this is the most effective method to measure the effectiveness of your marketing campaign.MARKETING MIX: PRICEDiscuss what pricing objectives you would consider for your product/service. The Objectives should be based on the various theories presented in marketing literature and take in to account competitor pricing. Including background on value proposition, positioning, and target market is necessary. All of these components provide rationale for the chosen pricing scheme.MARKETING MIX: CHANNELS OF DISTRIBUTIONChannels of Distribution: Specify the type of distribution channel you will use and include rationale.MARKETING MIX; CUSTOMER RELATIONSHIP MANAGEMENTCustomer Relationship Management -Detail how you will incorporate CRM into your plan. Be sure to include a discussion on the role of technology that will be used to support your CRM.CONCLUSIONREFERENCESThe assignment requires the use of ARTICLES from the library’s full-text databases. Articles are found in periodicals. These are not to be confused with eBooks or Reference Books. The most popular databases in marketing are: ABI Inform Global, Academic Search Premier, and Business Source Premier.Your report MUST include a reference list. All research should be cited in the body of the paper. In-text citations and corresponding references should be included in your paper. For more information on APA, please visit the APA Lab. The paper should be written in third person; this means words like “I”, “we” and “you” are not appropriate. The use of direct quotes is discouraged, but may be used sparingly in appropriate situations.At AdvancedUSWriters.com, we make your academic life easier. Don’t worry about poring through tones of academic materials in search of ideas for your paper. Assign your homework to one of our writers. We’ll write and deliver your assignment on time!

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#075

Out and About – Ready for Summer!

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Vancouver’s 8 months of rain are over, and summer here we come! There’s a variety of events going on – including a circus, obstacle course run, and festivals. If you’re looking to make the most of the sunshine, read on for our top picks! Royal Canadian Family Circus Date: May 17 – June 3 Location: Guildford Town Centre, Tsawwassen Mills, and Lansdowne Centre…
Source

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#065

Research Topic: Are Business Students Work-ready?

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College essay writing serviceGovernmental and media reports suggest that university graduates are not adequately prepared to work in globalised workplaces that are complex and diverse. This view is echoed by; graduates and graduate employers. Using the references cited below explore what competencies would make business graduates more employable in the global environment, and how Universities can help develop such competencies. An annotated bibliography provides an explanation of the best available research on a given research topic. The annotation usually contains a brief summary of content and a short analysis or evaluation of the research article. You must use Chicago referencing style The goal of this assessment is to reflect, summarise, critique and evaluate research, about the research topic: Are business students work-ready? For the annotated bibliography, use five journal articles including the two referenced below. You must find three other recent (since 2010) journal articles that address the research topic Are business students work-ready. Prepare an annotation of each article with the goal of informing the reader as to the content, relevance and quality of the research (about 200 words for each article). You must annotate five journal articles including the following two: Jackson, Denise. 2014. “Testing a model of undergraduate competence in employability skills and its implications for stakeholders.” Journal of Education and Work 27 (2): 220-242. DOI: 10.1080/13639080.2012.718750 Wilton, Nick. 2011. Do employability skills really matter in the UK graduate labour market? the case of business and management graduates. Work, Employment & Society 25 (1): 85- 100. DOI:10.1177/0950017010389244 +3 recent (2010+) peer reviewed journal articles that you find, that are related to the research topic Are business students work-ready. Please FOLLOW the attached 2 marking guide.Purchase the answer to view it.
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#075

“Are you ready” assigenments. BIO 227 Human Anatomy and Physiology I

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College essay writing serviceQuestion descriptionIts a chapter assignmentsyou’ll have to login to my student account and see do it.At AdvancedUSWriters.com, we make your academic life easier. Don’t worry about poring through tones of academic materials in search of ideas for your paper. Assign your homework to one of our writers. We’ll write and deliver your assignment on time!

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#075

Original essay on: ready

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284.0 Ready referenceN.B. When quoting or paraphrasing from any material (e.g. book, website, journal etc.), the source can be cited as part of the sentence or at the end of the
sentence (refer to pages 17-18). Examples of both types of citations are given for books only. Also note that the rules for a single or multiple authors are used in
a similar way for different types of resources.
Books and e
books
In-text Example
Reference List Example
One work by a single
author
The purpose of an assignment is clear from the start (Morley
Worner, 2009, p. 11).orMorley-Worner (2009, p. 11) believed. . .
Morley-Worner, T. (2009). Academic writing is . . . A guide to writing in a
university context. Queensland, Australia: CREA.Only capitalise the first word of the title and subtitle, if any, and proper
nouns.
One work by two authors
Use an ampersand (&) within the parentheses or ‘and’ when
giving the authors’ names in the text.Crosby and Salazar (2006, p. 40) suggested . . .or. . . (Crosby & Salazar, 2006, Chapter 3).
Crosby, R., & Salazar, L. (2006). Research methods in health promotion.
San Francisco, CA: Jossey-Bass.Note the comma used before ‘&’. Also, page is abbreviated but notChapter.
For books published outside the US, include city and country (e.g.
Melbourne, Australia).
Three to five authors
First citation: use all authors’ names.Reinders, Moore, and Lewis (2008, p. 175) stated . . .NB: a comma is used before the ‘and’ in lists of three or more
authors.
Second and subsequent citations: include only the name of the
first author, followed by ‘et al.’ (meaning ‘and others’).A recent publication (Reinders et al., 2008, p. 175) claimed . . .
Reinders, H., Moore, N., & Lewis, M. (2008). The international student
handbook. Hampshire, United Kingdom: Palgrave MacMillan.All authors’ names are to be provided in the order in which they appear
in that particular publication. Do not rearrange them alphabetically.
Six or seven authors
Cite only the surname of the first author and ‘et al.’ for all
citations.Bexby et al. (2005, p. 100) identified . . .orReferencing is . . . (Bexby et al., 2005, p. 100).
Provide all names in the reference list.Bexby, C., Nigel, E., Smith, K., Rodgers, G.A., Williams, H., & Robinson, J.
(2005). Referencing and plagiarism: A complete guide. London,
United Kingdom: Sage.
29
Eight or more authors
Cite only the surname of the first author and ‘et al.’ for all
citations.Leggat et al. (2009, p. 25) stated . . .or. . . for effective learning (Leggat et al., 2009, p. 25).
Incl…

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#065

Assume that you were ready to buy a custom tailored dress (or men’s suit) and you are prepared to pay up to $200 for it

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Topic: Tailored Clothes
Assume that you were ready to buy a custom tailored dress (or men’s suit) and you are prepared to pay up to $200 for it. Also assume that the tailor is prepared to sell that item of clothing for as little as $100. When you arrive at the tailor shop, the posted price for the item is $150. Discuss how this scenario relates to producer and consumer surplus and how such surpluses, if any, affect buying and manufacturing decisions.
Discuss any recent purchases you have made and for which you feel that a similar rationale seemed to be at work.
Quality (40%) of your post will be measured on the following criteria:
? All assigned Discussion topics were answered completely
? Posts were on topic and unique in content
? All posts demonstrated knowledge of the topic with adequate rationale and support provided Score
No quality criteria were met.
(0 points) One criterion was met.
(8 points) Two criteria were met.
(24 points) Criteria were fully met.
(40 points)
____ pts.
Participation Guidelines (30%) will be measured on the following criteria:
? Initial post no later than Saturday, 11:59 p.m. ET
? Posts made to each Discussion topic on at least 3 different days
? The original post to be no less than 100 words
No participation
criteria met.
(0 points) One criterion was
met.
(6 points) Two criteria were
met.
(18 points) Criteria were fully
met.
(30 points)
____ pts.
Clarity and Organization of Writing (20%) of your post will be measured on the following criteria:
? Posts were presented in an organized and logical argument composed of a minimum of two complete paragraphs
? No spelling or grammatical errors
? References were used and cited properly
Criteria were not
met at all.
(0 points) One criterion was
met.
(4 points) Two criteria were
met.
(12 points) Criteria were fully
met.
(20 points)
____ pts.
Professional and Netiquette (10%) in your post will be measured on the following criteria:
? Respect and consideration toward peers/instructors
? Appropriate language
? Professional use of abbreviations and acronyms spelled out the first time
?
Criteria were not
met at all.
(0 points) One criterion was
met.
(2 points) Two criteria were
met.
(6 points) Criteria were fully
met.
(10 points)
____ pts.
Total Points in percentage
_____%
Total points x (DQ post value)
( ___% x __ pts)
____ pts.
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posts:
Do some research on the country of Ethiopia and discuss:
There is much discussion in the press about several states moving to legalizing marijuana, either for only medical purposes, or more extremely, for recreational purposes.
Pretend that you have just been surprised with a genuine email that says you have just been selected by your favorite pizza delivery company that every day for the next month you will receive your favorite pizza
Assume that you are a Quality Officer who is responsible for one of the state’s largest healthcare organizations
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#045

Part 2:You and Shawn are now ready to meet with John and AGC’s investor group. S

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Part 2:You and Shawn are now ready to meet with John and AGC’s investor group. Shawn calls to check in with you about the executive report. You need to add one more section of information that will help ensure that AGC remains proactive and competitive in a quickly changing global environment. You have enjoyed working with Shawn on the change management project and know that you will soon have fond memories of helping AGC be more aware of the value of human capital.Review the AGC scenario for this course, revise Part 1 of the Key Assignment based on your instructor’s feedback, and add an additional 750–1000 words to the executive report that addresses the following:Now that the change management plan has been completed, describe AGC’s new leadership styles and organizational culture.Are there any potential internal or external threats that AGC should be prepared to address in its business environment?How can AGC detect these potential internal and external threats?What are some methods that AGC can use to protect the organization from these internal and external threats?
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Researching, sourcing, and writing each of our academic papers is done by a team of professional tutors according to your exact specifications. This long process provides you with absolute assurance that the work which you purchase from us has not been plagiarized.
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We take your privacy very seriously. In this spirit, we retain absolutely no personal information regarding you once your project has been completed. Moreover, no customer payment information is available on our end since we use Paypal as our third-party payment processor.

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#065

Part 2: You and Shawn are now ready to meet with John and AGC’s investor group.

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Smart students don’t copy paste information from all over the web hoping to get a good grade! Watch the video below to learn what they do:

Part 2:You and Shawn are now ready to meet with John and AGC’s investor group. Shawn calls to check in with you about the executive report. You need to add one more section of information that will help ensure that AGC remains proactive and competitive in a quickly changing global environment. You have enjoyed working with Shawn on the change management project and know that you will soon have fond memories of helping AGC be more aware of the value of human capital.Review the AGC scenario for this course, revise Part 1 of the Key Assignment based on your instructor’s feedback, and add an additional 750–1000 words to the executive report that addresses the following:
Now that the change management plan has been completed, describe AGC’s new leadership styles and organizational culture.Are there any potential internal or external threats that AGC should be prepared to address in its business environment?How can AGC detect these potential internal and external threats?What are some methods that AGC can use to protect the organization from these internal and external threats?
Please submit your assignment.
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IT’S CHEAP!
As a student, you can’t afford to spend a whole lot of money to get your paper written by a pro. With us, you don’t have to! We offer custom papers from as little as $13.99 per page! Additionally, if you have an exceptionally large order, we offer 20% discount.
IT’S ORIGINAL!
Researching, sourcing, and writing each of our academic papers is done by a team of professional tutors according to your exact specifications. This long process provides you with absolute assurance that the work which you purchase from us has not been plagiarized.
IT’S PRIVATE!
We take your privacy very seriously. In this spirit, we retain absolutely no personal information regarding you once your project has been completed. Moreover, no customer payment information is available on our end since we use Paypal as our third-party payment processor.

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#065

  Prepare: As you get ready to write your discussion this week, take a few momen

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 Prepare: As you get ready to write your discussion this week, take a few moments to do the following:
Reflect on the stages of the writing process and active reading strategies noted in Sections 1-2 in the e-book Rhetoric and Composition, and in the other resources noted in the course.Use one of the reading strategies to make notes on your plan for writing and composing college-level essays.
Reflect: Take time to reflect on your regular  process of reading. Be sure to think about the activities and quizzes  you took part in using the e-book Rhetoric and Composition, and other materials.
Write:  Discuss which reading strategy is similar to and/or different from the  way you currently read course materials. Be sure to note how some of  these methods helped you to improve your reading comprehension.Utilize the following two resources on how to read to support your discussion: https://medicine.tamhsc.edu/academic-support/reading-effectively.htmlhttp://www.salisbury.edu/counseling/new/7_critical_reading_strategies.html
Be sure to use specific examples. You can also explore how you might apply this strategy in your everyday life.How might these methods help you improve your own reading of a textbook?If you did not learn anything new, please explain why.
If you cite outside sources, please do so in APA format using the CSU-Global Standards: CSU-Global Guide to Writing and APA.Please make your initial post and two response posts substantive. A substantive post will do at least ONE of the following:
ask an interesting, thoughtful question pertaining to the topicanswer a question (in detail) posted by another student or the instructorprovide extensive additional information on the topicexplain, define, or analyze the topic in detailshare an applicable personal experienceprovide an outside source (for example, a website) that applies to  the topic, along with additional information about the topic or the  source (please cite properly in APA)make an argument concerning the topic.
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As a student, you can’t afford to spend a whole lot of money to get your paper written by a pro. With us, you don’t have to! We offer custom papers from as little as $13.99 per page! Additionally, if you have an exceptionally large order, we offer 20% discount.
IT’S ORIGINAL!
Researching, sourcing, and writing each of our academic papers is done by a team of professional tutors according to your exact specifications. This long process provides you with absolute assurance that the work which you purchase from us has not been plagiarized.
IT’S PRIVATE!
We take your privacy very seriously. In this spirit, we retain absolutely no personal information regarding you once your project has been completed. Moreover, no customer payment information is available on our end since we use Paypal as our third-party payment processor.

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#065