1. How would you use Weick’s model of sensemaking to describe Helen’ experience

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1. How would you use Weick’s model of sensemaking to describe Helen’ experiences since Sales informatics was acquired by Marketron? What kind of information environment confronts Helen? And what options does she have to successfully cope with that information environment? 2. How does Helen’s role in the communication network at Sales informatics and Marketron influence her ability to cope with life after the acquisition? How would you describe the networks and her roles within them? 3. Think about Helen’s situation as a cybernetic model in which is enhanced information about life as an employee of by Marketron. What kind of feedback is Helen now receiving? And what kind of mechanisms could she use to enhance her knowledge about the new company?
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